Arthur Carmazzi

Culture Professional, Bestselling Author

Ranked in the #4 of the world’s top 30 Thought Leaders in Organizational Culture and #10 in Leadership categories by Global Gurus, Arthur F. Carmazzi has 25 years-experience specializing in psychological approaches to leadership and corporate culture transformation with an emphasis on 𝗪𝗼𝗿𝗸 𝗚𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Strategies to achieve Employee Engagement and Innovative High Performance.

He is a renowned motivational leadership keynote speaker and trainer in the Asian Region and has advanced Corporate Training with innovative techniques and tools that have been acknowledged by some of the world’s greatest organizations.

He is the best-selling co-author of “GAME ON – Reinventing Organizational Culture with Gamification”, “The 6 Dimensions of Top Achievers”, and author of “Identity Intelligence” “The Psychology of Selecting the RIGHT Employee” and “Lessons from the Monkey King”. Arthur’s tools and methods have earned him and the Directive Communication methodology accreditation from the prestigious American Institute of Business Psychology.

Arthur is the developer of the CBCI (Colored Brain Communication Inventory) and HDMA Emotional profiling tools used for “Psycho-Productivity” management. These tools have been implemented across a variety of HR and Leadership disciplines by numerous multinationals to generate greater efficiency of human capital. The unique “linked implementation” structure of Arthur’s tools and methods have earned him and the Directive Communication methodology accreditation from the prestigious American Institute of Business Psychology.

Psychological approaches to leadership and organizational culture change within organizations. Principle founder of the “Directive Communication” discipline with applications in developing Productivity, Leadership, Teamwork for Senior Management, and Organisational Development.

Key Notes:

In Episode 9, Arthur Carmazzi filled the virtual space with energy and a contagious smile! A man with multiple facets, Arthur Carmazzi is a popular name in the Leadership and Organisational Culture Enhancement world.

Arthur Carmazzi wears many hats – an Inspirational Keynote Speaker, Trainer, Consultant, Author, Performance Researcher, and Founder of the accredited Directive Communication Psychology. Ranked as one of the Global Top 10 most influential Leadership Gurus, Arthur’s gamification methodology was unique, fun, and engaging – directed towards corporate culture transformation. Here are the key takeaways from our conversation with Arthur Carmazzi:

What is Work Gamification?

According to Arthur Carmazzi, the definition of work gamification is: “The systematic creation of positive motivation structures that trigger and maintain excitement and interest in applying personal talents and innovation for the achievement of organizational goals…and for people to enjoy it.”

In simpler terms, Gamification measures the validation of a “sense of value.” A coach facilitates the emotions of the client to take action.

How is Gamification connected to personal development?

Gamified processes and engagement are traditionally focused on recognition… but the root cause of motivation is not “being recognized” but feeling a sense of personal value.

As Arthur says, the work culture or, for that matter, the coaching environment should be motivational and fun to foster desired behaviors and results.

The Gamification Value Perception Index (GVPI)

Anticipation – Anticipate what you actually get and not anticipate not getting it. In coaching, creating that sense of “what happens when you actually make something” impacts.

  • Fun is a product of the emotional drive for diversity. The enemy of fun is the enemy of engagement.
  • When coaching, it’s essential to understand and measure your client’s fear tolerance. 
  • Creating more trust helps you to deal with the low fear tolerance. Trust = safety. 
  • The environment they are in effect what they’re doing, will do, and will not do.
  • My clarity is not your clarity and creates a barrier to trust. 
  • Help your client find an ecosystem and coach per that.
  • When you get the clarity that makes taking actions easier, results get clearer.
  • Measuring your client has effects on creating tangibility.

“Reverse engineer the goal into behavior, then gamify behavior into emotions.”

Arthur has shared numerous tips, the Colored Brain Communication model, Gamified measurements, and more on the webinar. Watch the entire video here.

A big shoutout to Arthur Carmazzi for sharing his “Gamification Process & Organizational Culture” with our participants. 

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